GOVERNMENT AGENCIES & PUBLIC INSTITUTIONS
Reach your community. Modernize how you work. One accountable partner.
BrightLink helps public agencies run the marketing and communications that move their programs forward, and adopt AI responsibly with the policy and readiness institutional work requires. Two service lines, one team, single-vendor accountability.
SAM.gov Registered
DUNS: 10-514-0288
NAICS 541613 (Primary)
U.S. Based Operations
NIST-Aligned Security Practices
TWO NEEDS. ONE ACCOUNTABLE PARTNER.
The work your community sees, and the groundwork that makes AI safe to adopt.
BrightLink delivers both under one engagement, with the documentation your procurement team needs and a single point of accountability from strategy through handoff.
Marketing & Communications
Full-service marketing and creative for public-facing programs and internal initiatives.
Digital marketing strategy and multi-channel campaign execution
Social media management and content production
Public outreach and stakeholder engagement communications
Brand, messaging, and communications strategy
Multimedia and creative: video, graphic design, web content
Campaign reporting, analytics, and performance documentation
AI Adoption & Governance
Advisory consulting that gets your agency ready to adopt AI with confidence. We support, and do not replace, your legal, IT, and security functions.
AI readiness assessment and adoption roadmap
Acceptable-use and responsible-use policy development
AI governance frameworks aligned to the NIST AI Risk Management Framework
Staff training and change management
Privacy and compliance-awareness guidance
Implementation planning once governance is in place
WHY AGENCIES CHOOSE US
Built for how government actually buys.
A public-sector purchase moves through people long before it becomes an RFP. Program owners define the need. Technical evaluators shape the scope. Procurement makes sure the decision is defensible. We build every engagement, and every deliverable, so the person advocating for this internally has something they can hand to each stakeholder in the chain.
Single-Vendor Accountability
One team owns the outcome from strategy through handoff. No blame-shifting between vendors. Mike Walker leads every engagement personally.
Founder-Led Delivery
20+ years in systems, communications, and operational design. The person who scopes your work is the person who delivers it, not a junior consultant assigned after the contract is signed.
Proven Public-Sector Delivery
An established delivery relationship with the Inland Empire SBDC Network, with a custom learning platform designed, deployed, and handed off. References your team can call.
PROVEN RESULTS
Past performance procurement can verify.
SBDC Online Learning Platform Inland Empire SBDC Network
Designed and deployed a custom learning management system for the Inland Empire Small Business Development Center Network, serving entrepreneurs and advisors across Riverside and San Bernardino counties. Unified fragmented training delivery, automated enrollment, and built reporting dashboards for network leadership.
"BrightLink designed and deployed our online learning platform on time and provided full training for our team to manage it independently."
— Paul Nolta, Network Center Director, Inland Empire SBDC Network (OCIE)
Marketing & Communications Systems — 100+ Organizations
Marketing ecosystems, campaign execution, content production, and automated reporting deployed across professional services, education, healthcare, and technology. Each implementation included staff training and documentation for independent operation.
Executive Training & Workshops
Systems-thinking, client-experience, and operational-intelligence programs designed and facilitated for leadership teams, with documented participant outcomes.
20+
Years of Experience
100+
Organizations Served
2x
Amazon #1 Best Seller
Marketing Strategy & Campaign Execution
We develop and execute marketing strategies that drive program awareness, community engagement, and constituent action. Our approach combines data-informed planning with full-cycle campaign management across digital and traditional channels.
Operational Process Improvement & Systems Design
We audit existing workflows, identify friction points, and redesign operational systems for efficiency and scalability. Our process improvement work is grounded in 20+ years of systems architecture across healthcare, education, technology, and public services.
STANDARDS YOU CAN VERIFY
Documentation and discipline a government buyer can defend.
We work alongside your legal, IT, and security teams. We support them; we do not replace them.
Every engagement is built to be defensible: clear scope, a documented process, and data-handling practices aligned to the standards your agency answers to.
Privacy-Aware Practices
Data-handling aligned with CCPA, CPRA, and FERPA principles, with documented retention and deletion procedures, coordinated with your legal and security teams.
NIST-Aligned Approach
Our governance and data-handling guidance maps to the NIST Cybersecurity Framework and the NIST AI Risk Management Framework, the standards your technical reviewers recognize.
Clear Documentation Chain
Deliverables, decisions, and data sources documented and traceable, so your team can show its work in a review.
Defined Data Handling
Least-access, need-to-know handling of any agency data we touch, with documented storage and return.
SOW & Procurement Documentation
Scope of work, milestones, and deliverable schedules provided with every engagement, structured for procurement review.
Accessible by Standard
Public-facing creative and web deliverables produced to WCAG 2.1 AA and Section 508 expectations.
Privacy-Aware Practices
Data-handling aligned with CCPA, CPRA, and FERPA principles, with documented retention and deletion procedures, coordinated with your legal and security teams.
NIST-Aligned Approach
Our governance and data-handling guidance maps to the NIST Cybersecurity Framework and the NIST AI Risk Management Framework, the standards your technical reviewers recognize.
Clear Documentation Chain
Deliverables, decisions, and data sources documented and traceable, so your team can show its work in a review.
Defined Data Handling
Least-access, need-to-know handling of any agency data we touch, with documented storage and return.
SOW & Procurement Documentation
Scope of work, milestones, and deliverable schedules provided with every engagement, structured for procurement review.
Accessible by Standard
Public-facing creative and web deliverables produced to WCAG 2.1 AA and Section 508 expectations.
Contract Classification Codes
NAICS
541613 Marketing Consulting (Primary)
541810 Advertising Agencies
541820 Public Relations Agencies
541430 Graphic Design Services
512110 Video & Media Production
541611 Admin & General Mgmt. Consulting
541618 Other Management Consulting
611430 Mgmt. Development Training
NIGP
918-76 Marketing Consulting
915-22 Communications Marketing
915-48 Graphic Arts & Design
918-90 Strategic Planning & Consulting
918-75 Management Consulting
918-26 Public Relations
924-35 Educational & Training Services
PSC
R701 Advertising Services
R408 Program Mgmt. Support
R499 Prof. Support — Other
U008 Training / Curriculum Development
UNSPSC
82101500 Advertising
80141600 Sales & Promotion Activities
82141500 Art Design Services
80171600 Publicity & Marketing Support
80172000 Professional Communication Services
80101500 Business Mgmt. Consultation
80101504 Strategic Planning Consultation
86101700 Vocational Training Services
Marketing Strategy & Campaign Execution
We develop and execute marketing strategies that drive program awareness, community engagement, and constituent action. Our approach combines data-informed planning with full-cycle campaign management across digital and traditional channels.
Operational Process Improvement & Systems Design
We audit existing workflows, identify friction points, and redesign operational systems for efficiency and scalability. Our process improvement work is grounded in 20+ years of systems architecture across healthcare, education, technology, and public services.
Common questions
What does BrightLink do?
BrightLink is a California small business providing two service lines to public agencies: marketing and communications, and AI adoption and governance consulting.
Do you provide legal or cybersecurity services?
No. Our AI governance work is advisory. We support your legal, IT, and security teams; we do not replace them.
Are you registered to contract with government?
Yes. SAM.gov registered, CAGE 1A8D6, UEI HPP7BBEYCQG5, California Small Business #2051043, SBE/MWD Vendor #1761930.
Can you provide references?
Yes. Our public-sector reference at the Inland Empire SBDC Network can be contacted directly during evaluation.
Who leads the work?
Mike Walker leads every engagement personally, with a U.S.-based delivery team for all government work.
Bring one accountable partner to your next initiative.
Whether you need to reach your community, run a campaign, or build the policy groundwork to adopt AI responsibly, we deliver on time, within scope, and with the documentation your procurement team requires.
